Case Studies & Portfolio
HAIRSTORY
Cutting CPAs by 79% While Scaling Spend 2.5x
Overview
Hairstory, a New York–based brand founded in 2015, is on a mission to reinvent the way people wash their hair. Their innovative line removes harsh foams and detergents from the equation—giving customers cleaner, healthier hair without compromise.
Challenge
Growth was strong, but the numbers weren’t vibing. To continue scaling, Hairstory needed a dramatic drop in Cost Per Acquisition on Meta—without slowing down new customer volume.
Approach
We built and deployed a full-funnel messaging and creative testing framework focused on three variables:
Hair type + key problem
Core value proposition
Creative style and format
Across the first 90 days, we produced 40+ unique concepts and 200+ creative iterations, allowing us to pressure-test every angle at speed.
Result
The winning creative mix didn’t just perform—it crushed expectations:
79% reduction in CPAs
2.5x increase in ad spend, profitably
67% Increase in Click Through Rate (CTR)
70% Increase in Conversion Rates (CVR)
High-performing concepts gave Hairstory the efficiency they needed and the room to scale fast—exactly the combo required to take their growth to the next level.
WELLOW
Lower CAC & Higher Order Volume for Wellow
Overview
Wellow creates premium compression socks engineered for comfort, circulation, and recovery. With 18–25 mmHg of moderate compression, their socks help reduce fatigue, improve blood flow, and support anyone on their feet (or in a chair) for long stretches.
Challenge
Coming off a strong launch, Wellow needed a partner who could keep momentum high while scaling spend aggressively. Their goals were clear:
Maintain a steady stream of fresh, high-performing content
Break into new audiences using new messages, angles, and creative styles
Approach
We dug into historical performance, competitive creative, and customer signals to shape a new content strategy. From there, we produced a full suite of original assets—videos, GIFs, and statics—built around differentiated messaging designed to unlock new customers.
Message testing surfaced additional use cases and pain points that resonated strongly with shoppers, enabling us to shift spend toward the most efficient angles.
Results
The new creative system didn’t just scale—it outperformed across the board:
27% decrease in Customer Acquisition Cost
29% increase in Return on Ad Spend
18% increase in total orders
With a stronger message mix and fresh creative pipeline, Wellow gained profitable reach into new audiences and a scalable path forward.
Youtube Anchor Ads
Even long ads can scale on Youtube when they are entertaining.
Here are a few of our favorite Youtube Specific ads. They have many shorter variations, and cut downs for Meta.
